Guy Hadnot Joins Tech CU as its Senior Vice President of Marketing
San Jose – June 6, 2018 — Tech CU (Technology Credit Union) announced today that Guy Hadnot has joined the company as its new senior vice president of marketing, where he will be responsible for the strategic direction of branding, marketing communications and member engagement.
A marketing industry veteran, Hadnot is skilled in marketing communications, brand management, partnership marketing, branding, B2B/B2C marketing and digital marketing. His experience is diverse — encompassing a variety of industry sectors including retail financial products, healthcare/insurance and auto insurance.
“Guy is a highly accomplished marketing professional with demonstrated expertise in strategic planning and tactical execution of integrated, national and community-based programs delivering continuous business performance improvements,” said Todd Harris, CEO of Tech CU. “His background makes him a unique and perfect fit to lead Tech CU’s marketing department. He understands the wide range of financial products we offer — including direct, relevant experience marketing them.”
Prior to joining Tech CU, Hadnot was the director of marketing and consumer experience at Health Net Insurance. He has also held senior leadership positions with AAA Insurance Exchange, Bank of the West, Kaiser Permanente, Visa and JP Morgan Chase.
“I’m excited to join the Tech CU family and help communicate its story and brand value as effectively as possible in order to drive growth, engagement and awareness,” said Hadnot.
Hadnot graduated from the University of California Irvine with a bachelor’s degree in philosophy. He later received an MBA in marketing and finance from the University of California, Los Angeles (UCLA) Anderson School of Management.
About Tech CU
Tech CU (Technology Credit Union) is a $2.5 billion credit union, making it one of the 20 largest credit unions in California. It serves more than 100,000 members throughout the San Francisco Bay Area — including employees of such companies as Tesla, eBay, Applied Materials, Nvidia and Facebook. As a federally insured not-for-profit organization, instead of maximizing profits to pay company stockholders, we invest our resources to deliver lower rates, outstanding service and member benefits. Founded in 1960 by the innovative employees of Fairchild Semiconductor, today we continue to be an industry leader, providing convenient and easy-to-use financial products for all stages of our members’ lives, including personal banking, wealth management, private banking, commercial lending and business banking. In 2018, Tech CU was named the best performing credit union in CA, and third top-performing credit union in the U.S. among 538 credit unions by S&P Global Market Intelligence. To learn more, please visit: www.techcu.com
Public Relations, Tech CU