Tech CU Wins CUNA Diamond and Communitas Awards
Honored for its TV and Radio Ads, Community Service and Corporate Social Responsibility
San Jose – March 28, 2018 — Tech CU (Technology Credit Union) announced today that its advertising has won the company two CUNA Diamond Awards in the categories of commercial video and radio ads. Additionally, the company won its first Communitas award for efforts in community service and corporate social responsibility.
The most prestigious annual credit union industry competition, the CUNA Diamond Awards recognize and reward outstanding marketing and business development achievements in the credit union industry. This year, Tech CU was honored for the refresh of its “Bank Happily Ever After” campaign TV and radio ads.
“We are thrilled to be recognized for our TV and radio ads,” said Kate Duggan, Tech CU’s SVP of Marketing. “Our original “Bank Happily Ever After” advertising campaign was very well received, so we wanted to continue that storyline. We maintained the same spirit of our initial creative, but further built upon the original campaign’s messages. We were happy to partner with our agency, Michael Patrick Partners, to accomplish this.”
You can view the bad bankers and binocular TV ads and listen to the new radio ads here: https://www.techcu.com/Resources/News/See-our-ad-campaign!/
The Communitas Awards is an international effort to recognize exceptional businesses, organizations and individuals unselfishly giving of themselves and their resources. This also includes those who are changing how they conduct business to benefit their communities. Tech CU was honored for its community service and corporate social responsibility efforts.
In 2016, Tech CU, along with its employees and members, donated more than $152,000 (including holiday gifts and more than 100 school backpacks/school supplies to low income families and students); and provided over 350 volunteer hours to various organizations including the Family Giving Tree (more than 25% of employees participated). Employees and members also donated more than 7,000 meals (through cash and food) to Second Harvest Food Bank.
“We’re honored to be recognized for all of our community service and corporate social responsibility efforts,” said Todd Harris, CEO of Tech CU. “As a not-for-profit financial institution, we believe that we have a social responsibility to help improve the health and well-being of the communities we serve. That’s why we offer our employees paid volunteer time off and have donated more than $1.5 million to our local community over the past 10 years.”
ABOUT TECH CU
Tech CU (techcu.com) is a $2.5 billion credit union serving more than 95,000 members throughout the San Francisco Bay Area — including employees of such companies as Tesla, eBay, Applied Materials,Nvidia and Facebook. A federally insured, not-for- profit organization, we put the financial interests of our members ahead of shareholder profit by helping members achieve their financial goals on their terms and by sharing the benefits of our growth. Founded in 1960 by the innovative employees of Fairchild Semiconductor, today we continue to be an industry leader, providing convenient and easy-to-use financial products for all stages of our members’ lives, including personal banking, wealth management, private banking, commercial lending and business banking. Tech CU consistently achieves high marks for its customer satisfaction and maintains a 5-star rating from Bauer Financial, the nation’s largest independent rating service for financial institutions. And, with mobile and online banking, 65,000+ surcharge-free ATMs worldwide (more than Chase, Bank of America and Wells Fargo combined) and convenient branch access to our financial experts, Tech CU makes 24/7 banking easy and empowering.