Tech CU’s Jeannine Boettcher Wins YWCA Silicon Valley Tribute to Women Award
Company Also Wins Three AVA Digital Awards
San Jose – March 7, 2017 — Tech CU (Technology Credit Union) announced today that its vice president of human resources, Jeannine Boettcher, has won the YWCA Tribute to Women Award. Additionally, Tech CU was honored with three AVA Digital awards for the company’s digital ads, innovative mobile prospecting tool, and lead generation and nurture program.
Since 1984, the YWCA Silicon Valley Tribute to Women Awards has honored women in executive level positions and the companies who employ them. The award showcases women in the region who exemplify and reflect innovation, creativity and excellence — key components of the Silicon Valley culture. It also acknowledges the commitment and leadership Tech CU has demonstrated towards further empowering women.
“I am so thrilled that Jeannine has earned the YWCA Silicon Valley Tribute to Women Award,” said Todd Harris, President and CEO of Tech CU. “She truly embodies all the characteristics that are a hallmark of this award — creativity, innovation and excellence. Jeannine has been instrumental in driving the attraction, retention and engagement of all employees. She has also implemented multiple technology enhancements which improve our efficiency and effectiveness. I look forward to working with her for many years to come.”
AVA Digital Awards
An international competition that recognizes excellence by creative professionals responsible for the planning, conception, direction, design and production of digital communication, the AVA Digital Awards honored Tech CU with Gold Awards for its:
Refresh of Bank Happily Ever After digital ads. In 2015, Tech CU launched its “Bank Happily Ever After” Campaign, which encourages consumers to question their current banking relationship and consider a new one with Tech CU. In 2017, more than two years after the initial campaign launched, Tech CU once again refreshed its digital advertising with broader messaging. While previous versions of the ads focused on convincing consumers to break up with their banks — saying, “it’s not me, it’s you” — the latest iteration focuses on products, services, promotions and rates.
Innovative mobile app for prospecting. In October of 2017, Tech CU Area Managers began using a customized mobile app from Eltropy— allowing them to provide on-the-spot secure text and email to potential members at TechCU@Work events. This helps the company better understand a prospect’s level of engagement, while following up with them on joining Tech CU. Results have been very promising, with engagement hovering at 19 percent vs. the less than four percent email click-through-rates typical for the industry.
Lastly, Tech CU received an honorable mention for its lead generation and nurture program. Designed to nurture prospects into new members and educate, the program allows website visitors to connect with Tech CU by receiving a monthly email newsletter with financial tips and/or product information. Conversion rates hover at approximately 10 percent.
Last year, the AVA Digital Awards honored Tech CU for its website redesign.
“We are honored to be recognized by the AVA Digital Awards for our digital ads,” said Kate Duggan, SVP of Marketing at Tech CU. “With so many competitors playing in the banking space in Silicon Valley, it’s important to create a strong, strategic advertising campaign that allows us to stand out. Our updated digital ads maintain the spirit of our initial campaign but innovate on the original message.”
“It was also great to win awards for some of our lesser known initiatives, such as the mobile prospecting tool, and our lead generation and nurture program — both of which allow us to connect with prospective members and illustrate why they should choose Tech CU,” added Duggan.
ABOUT TECH CU
Tech CU (techcu.com) is a $2.5 billion credit union serving more than 95,000 members throughout the San Francisco Bay Area — including employees of such companies as Tesla, eBay, Applied Materials, Nvidia and Facebook. A federally insured, not-for- profit organization, we put the financial interests of our members ahead of shareholder profit by helping members achieve their financial goals on their terms and by sharing the benefits of our growth. Founded in 1960 by the innovative employees of Fairchild Semiconductor, today we continue to be an industry leader, providing convenient and easy-to-use financial products for all stages of our members’ lives, including personal banking, wealth management, private banking, commercial lending and business banking. Tech CU consistently achieves high marks for its customer satisfaction and maintains a 5-star rating from Bauer Financial, the nation’s largest independent rating service for financial institutions. And, with mobile and online banking, 65,000+ surcharge-free ATMs worldwide (more than Chase, Bank of America and Wells Fargo combined) and convenient branch access to our financial experts, Tech CU makes 24/7 banking easy and empowering.
Public Relations, Tech CU