Robert Reed Joins Tech CU as
Chief Retail Banking Officer and Executive Vice President
Will Oversee Member Services and Retail
Calif. – October 12, 2017 – Tech CU (Technology
Credit Union) announced today that Robert Reed has joined the company as its
new Chief Retail Banking Officer and Executive Vice President. He will be
responsible for delivering an incredible member experience by leading the
company’s retail banking and member services functions.
Reed has a strong, nearly
30-year track record of success in consumer and business banking, marketing,
and private banking with three institutions: Bank of America, Arrowhead Credit
Union and Simplicity Bank.
“Robert’s background in
marketing and consumer, business and private banking has given him the holistic
perspective and background we were looking for to lead our retail banking
function,” said Todd Harris, CEO of Tech CU. “Robert’s hire will add
significant strength to our executive management team as we look to build an
even stronger retail arm that serves our members’ needs within an ever-changing
Prior to joining Tech CU, Reed
served as the Chief Retail Banking Officer for Simplicity Bank, where he
oversaw all points of entry from a customer standpoint, including nine retail
branches, a call center, ATMs and back-office operations. Reed was part of
the executive team at Simplicity, which engineered the bank’s extremely
successful sale to HomeStreet Bank.
"What drew me to Tech
CU was its innovative and relationship-focused approach to the member
experience," said Reed. "I'm excited to help further that mission and
empower our members to succeed financially."
Reed has a bachelor’s
degree in Organizational Management from the University of La Verne and is a
certified Six Sigma Greenbelt.
For more information on
Tech CU, visit www.techcu.com.
ABOUT TECH CU
Tech CU (techcu.com) is a $2.4 billion credit union serving more
than 90,000 members throughout the San Francisco Bay Area — including employees
of such companies as Tesla, eBay, Applied Materials, Nvidia and Facebook. A
federally insured, not-for-profit organization, we put the financial interests
of our members ahead of shareholder profit by helping members achieve their
financial goals on their terms and by sharing the benefits of our growth.
Founded in 1960 by the innovative employees of Fairchild Semiconductor, today
we continue to be an industry leader, providing convenient and easy-to-use
financial products for all stages of our members’ lives, including personal
banking, wealth management, private banking, commercial lending and business
banking. Tech CU consistently achieves high marks for its customer satisfaction
and maintains a 5-star rating from Bauer Financial, the nation’s largest
independent rating service for financial institutions. And, with mobile and
online banking, 65,000+ surcharge-free ATMs worldwide (more than Chase, Bank of
America and Wells Fargo combined) and convenient branch access to our financial
experts, Tech CU makes 24/7 banking easy and empowering.