As we continue to balance our role as an essential service provider with the health of our employees and members, the ability to staff all of our branches is sometimes impacted. Our Milpitas, Palo Alto, San Francisco, and Sunnyvale branches will be temporarily closed effective December 2nd. As more members opt for non-face-to-face interactions, you may experience longer hold times when calling our Member Contact Center. We apologize for this inconvenience.
Click here for open branch locations and hours.
“Even with my family’s pedigree, we’re still considered a young winery, and that makes it more challenging to find the right lending partner because most will only consider requests from older wineries that are well-established. It was great to find Tech CU. Brian worked with us and took the time to understand our business so he could match us with the right SBA program. Ultimately, that meant getting us funded and able to purchase the land and property for our vineyards and winery. It’s been a life changer.” Paul Scotto, Sera Fina Founder and Winemaker
Sera Fina Cellars was started in 2010 by winemaker Paul Scotto, who hails from a five-generation wine family that’s had a hand in nearly every aspect of the wine business — from enology and viticulture to operations, sales, marketing and distribution. Scotto’s grandfather, Anthony Scotto Sr., was the founder of Villa Armando winery, one of the oldest wine brands in the country. Scotto’s brother, Anthony Scotto III, runs Scotto Cellars, which produces more than 40 brands that sell across the U.S. and internationally. His sister owns a successful northern California wine distributorship, J Woods Beverage.
Sera Fina offers an eclectic variety of casual Italian-inuenced red and white wines produced and bottled at the winery, as well as its own estate-bottled wines.
Sera Fina has been steadily growing as a brand since Scotto first opened the doors in 2010. The young winemaker started by leasing property in Amador County, which he has been slowly developing into a commercial winery and vineyard for more than four years. During that time, he’s steadily increased Sera Fina’s club membership and wine sales. In addition, Sera Fina wines have been shown to wholesalers in more than 200 domestic and 11 foreign markets, winning Scotto even more sales.
The increase in sales volume meant Scotto was getting more orders than he could fill with the winery’s limited inventory. He also wanted to produce a Sera Fina estate-grown wine that could be sold directly to wine club members and upgrade the winery and tasting room.
Sera Fina was at a turning point, and Scotto needed capital to take the winery to its next phase of growth. A small business loan would allow Scotto to purchase the property Sera Fina was currently leasing, expand the winery and tasting room, and start a new vineyard. In addition, it would give Scotto extra capital to help with the purchase of equipment for the vineyards.
Sera Fina Cellars