Leading Bay Area credit union beats out more than 2,500 entries to win highest honors in three categories
San Jose, CA (July 1, 2009) — Technology Credit Union announced today that its internal marketing team has won three prestigious industry awards for several marketing communications and PR campaigns Tech CU launched in 2008:
Led by Vice President of Marketing Kathleen Litman, Tech CU’s marketing team is especially honored to win the MAC awards because all their submissions (concepts, copywriting and creative) were done in house, whereas the majority of other winners in Tech CU’s categories listed an outside advertising agency.
“The fact that we received the highest honors in three separate categories speaks to the creativity and caliber of the team we have right here,” said Litman. “What’s also gratifying is that the categories in which we won encompass a broad spectrum of traditional and new media channels—from a Grand Opening for a new branch that was implemented entirely through our blog, an annual report and a comprehensive print branding campaign that attested to our safety and soundness. It was great to see us win in such diverse categories”.
The MAC Awards are a nationwide competition sponsored by the Marketing Association of Credit Unions. More than 2,500 entries are submitted each year by credit unions of all sizes throughout the U.S. Winners from the competition were announced on May 28, 2009, via a virtual conference and awards ceremony.
ABOUT TECHNOLOGY CREDIT UNION
Technology Credit Union is a full-service, financial institution serving individuals who work, live, go to school or regularly worship in Santa Clara, Alameda, Contra Costa, Santa Cruz, San Mateo and San Francisco counties. Tech CU was started in 1960 and is now among the top 1 percent of the nation’s largest credit unions. Tech CU is recognized as one of the best managed and strongest financial institutions in the country, as indicated by its 5-star rating (the highest given) from Bauer Financial, the nation’s largest independent rating service for banks and credit unions. With more than 78,000 members, over $1 billion in assets and 10 full-service branches around the Bay Area, Tech CU is a leader in the credit union industry.
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