Senior Vice President of Marketing
Tech CU Names Kate Duggan to Lead Brand Engagement and Growth
The 25-year marketing veteran to help improve member experience and drive greater visibility for the credit union’s products and services.
San Jose, CA (April 30, 2014) — Tech CU (Technology Credit Union) announced today that Kate Duggan has joined the company as Senior Vice President of Marketing. Duggan will steer the strategic direction of branding, marketing communications and member engagement for the credit union, including its retail, business and commercial banking, and wealth management divisions. She will report to Barbara Kamm, Tech CU’s president and CEO.
A marketing executive and senior strategy consultant with more than 25 years of experience, Duggan has helped build such highly respected brands as E*TRADE Financial, Schwab and M&T Bank. At Tech CU, she will focus on developing strategies to grow membership, increase member engagement and build market awareness in collaboration with business group managers, by:
- Building and strengthening the relationship with existing and new members
- Increasing the credit union’s presence within the community
- Enhancing the Tech CU brand and member experience
- Integrating branding, communications, PR, products, customer insights and campaigns across all platforms
“Kate has a clear vision for increasing engagement with our members and the communities we serve,” said Tech CU President and CEO Barbara Kamm. “More importantly, she’s well-equipped to efficiently execute her strategy and deliver results that will support sales growth for each of our business groups.”
One of the early marketers who helped build the E*TRADE brand, Duggan also led Field Marketing and Communications at Schwab. Prior to joining Tech CU, she ran her own consulting practice, where she worked as an interim chief marketing officer and a senior strategy consultant for technology, financial and nonprofit clients.
“Tech CU has a compelling brand story that’s intertwined with 50 years of Silicon Valley history and innovation. The value this credit union consistently delivers to its members comes out in the telling of that story,” said Duggan. “That’s why it’s so important we are able to communicate it as effectively as possible. Our brand and member experience help set us apart from others in the market and drive awareness, engagement and growth.”
Duggan graduated from Canisius College with a bachelor’s degree in Business Management. She has completed the Executive Leadership Program at Cornell University’s S.C. Johnson Graduate School of Management, and studied digital marketing and social media at Harvard Business School.
ABOUT TECHNOLOGY CREDIT UNION
Founded in 1960 by the employees of Fairchild Camera and Instrument Semiconductor Division, Tech CU has served the high tech workforce in Silicon Valley for more than 50 years and today has more than 70,000 individual, non-profit and business members and over $1.8 billion in assets. It is recognized as one of the best-managed and strongest financial institutions in the country, as indicated by Tech CU’s 5-star rating from Bauer Financial, the nation’s largest independent rating service for banks and credit unions. Tech CU members have access to 65,000+ surcharge-free ATMs nationwide, online and mobile banking, 10 full-service branches throughout the Bay Area, and comprehensive mortgage, wealth management and commercial banking services.