1,000 Hearts for 1,000 Minds to Air New PSA Aimed at Matching 1,000 Local Volunteers with 1,000 K-8 Students

FOR IMMEDIATE RELEASE

Contact Information:
Tawnya Lancaster
Public Relations
Phone: 408-205-1618
tlancaster@lancaster-group.com

The Silicon Valley Leadership Group and City of San Jose launched the initiative in Spring 2011 to improve the math, science and literacy skills of Silicon Valley students

San Jose, CA - (January 23, 2012) — 1,000 Hearts for 1,000 Minds, a partnership between the Silicon Valley Leadership Group and City of San Jose that aims to narrow the achievement gap in Silicon Valley, will air its first public service announcement (PSA) this week on CreaTV San Jose channels (15, 27 and 30), as well as through several web channels, including www.techcu.com. The PSA was underwritten by Technology Credit Union and will help raise awareness for the initiative, which hopes to match 1,000 caring adult volunteers with 1,000 K-8 public school students who are struggling in literacy, math and science.

Volunteers will give a small amount of their time — one hour per week — to serve as tutors through one of 15 non-profit partner organizations.

San Jose City Council member Sam Liccardo, the architect behind 1,000 Hearts for 1,000 Minds, described the program as, "seeking to leverage the creative energy of the world's most innovative workforce and residents to inspire excellence among Silicon Valley students."

Liccardo says that experienced non-profit partners will provide volunteers with the screening, training and supervision to ensure a rewarding volunteer experience and improved outcomes for students.

A two-minute and a 30-second version of the 1,000 Hearts for 1,000 Minds PSA is now available to all Bay Area television stations. An audio version can also be made available for local radio stations. Supporters of the initiative hope local stations will help disseminate information about 1,000 Hearts for 1,000 Minds to as many potential volunteers as possible.

Contact Natasha Távora Baker for more information: nbaker@svlg.org or 408-501-7874.

Kim Vu, Tech CU's vice president of social impact, innovation and relationships, said that Tech CU chose to support 1,000 Hearts for 1,000 Minds because, "We believe in the power of education, in particular STEM and literacy programs. Education is critical to our future economy. It's key to building a strong, versatile workforce that can meet the demands of tomorrow's high tech companies. In the process of aiding those kids who are seeking help today, we may very well be creating the leaders of tomorrow."

To learn more about 1,000 Hearts for 1,000 Minds and to watch the PSA, go to hearts4minds.org.

ABOUT 1,000 HEARTS FOR 1,000 MINDS

www.hearts4minds.org

Launched by the Silicon Valley Leadership Group and the City of San Jose, and endorsed by the Cities Association of Santa Clara County, 1,000 Hearts for 1,000 Minds endeavors to narrow the achievement gap in Silicon Valley by leveraging the creative energy of our workforce and residents to support students who are struggling most in the core areas of literacy, math and science. The objective is to find 1,000 caring adult volunteers to serve as tutors to 1,000 K-8 public school students.

ABOUT TECHNOLOGY CREDIT UNION

www.techcu.com

Founded in 1960 by the employees of Fairchild Camera and Instrument Semiconductor Division, Tech CU has served the high tech workforce in Silicon Valley for 50+ years. Today, Tech CU has extended its membership benefits to small and medium-size businesses and individuals who live and work in the greater Bay Area. The financial institution is recognized as one of the best managed and strongest in the country. Tech CU's 74,000 members have access to 68,000+ surcharge-free ATMs nationwide, online and mobile banking, 10 full-service branches in the Bay Area, and comprehensive wealth management and small business services. www.techcu.com. 

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